Lead generation is the process of turning prospects into leads. Simply put, a lead is a person who has, in any way, show interest in what your business has to offer. Ultimately, it will be up to you to convert them into buying customers. Sounds simple, right? Unfortunately, it’s not that easy.
Over the years we have worked with local businesses and have come to realize that these businesses do not have the expertise needed to generate leads, especially in the digital world. Lead generation is a process that involves constant presence of your business to potential customers and countless hours of pushing your business to where it needs to be online: on the front end of search results. After all, how can a customer contact you without knowing your business exists?
Traditional marketing does not bring results the way they used to and when it does, it takes a huge amount of a business’s earnings. What if there was another way of marketing other than paying thousands of dollars for TV and Radio ads or billboards? What if there was a better way of reaching out to potential customers simply by being one of the first few local businesses that show up when they do an online search?
Not to fret, your job is to service your clients, not the internet. Let Integrative Leads do the heavy lifting online to get your business out there. Our most successful leads come through our websites built to service our clients. Our sites are fully optimized for your business and for search engines. We use various marketing strategies behind the scenes to rank your site. When you sign up for our lead generation services, we will discuss in detail how we get our leads to you.
We also offer lead generation using other marketing strategies that help you avoid some common pitfalls that many local businesses experience such as searching for leads in the wrong places or not following through when leads are generated. With the wrong marketing strategy, it does not matter how much money is spent on marketing, most businesses are not successful on their own.